how deepfakes are reshaping business verification
Fraud is evolving—and so must verification. A new survey by Regula found that AI-powered deepfakes are now being used in roughly one out of three business fraud cases worldwide. These attacks are no longer a far-off concern—they’re becoming part of everyday business reality.
What the survey shows
The Regula findings highlight three types of fraud that are now equally common:
- Identity spoofing: 34% of organizations affected
- Biometric fraud: 34% affected
- Deepfake fraud: 33% targeted
Instead of breaking into systems, bad actors are increasingly trying to pass through verification itself—using AI tools to mimic documents, voices, or faces with near-perfect precision. Among businesses that reported over $1M in fraud losses, 40% had experienced deepfakes directly. For those with losses over $5M, deepfakes and synthetic identities are now the top concern.
Why this matters for business verification
Most verification systems were built for an earlier era—when fraud looked like a forged document, not a realistic AI-generated video. Today, fraudsters can produce convincing materials in minutes, and that makes outdated checks less effective.
This shift isn’t just technical—it’s strategic. AI tools now offer criminals a faster, cheaper return on effort than traditional methods. Businesses that rely on static or manual verification risk being caught off guard.
The real business impact
When business identity is compromised, the ripple effects extend beyond immediate losses:
- Financial and operational setbacks
- Strain on reputation and customer trust
- Delays caused by having to prove legitimacy again
- Increased scrutiny from regulators or partners
One example cited in the survey involved a company that spent months verifying their legitimacy after deepfake impersonators targeted their leadership team. The cost wasn’t just financial—it was reputational.
How businesses can stay ahead
The good news: defenses are evolving too. Protecting your business identity is no longer about one single safeguard—it’s about layered verification, visibility, and control.
Here’s what helps:
- Layered verification: Combine document, biometric, and behavioral checks that are harder to spoof together.
- Real-time monitoring: Move from periodic reviews to ongoing visibility.
- Identity control platforms: Tools like Palm help businesses verify ownership, control public records, and reduce the chance of impersonation.
- Human + AI collaboration: Automated detection works best when paired with human review for high-risk situations.
How Palm helps
Palm was built to give businesses a single, verified identity they can control—making it harder for others to impersonate them and easier for customers and partners to trust who they’re dealing with.
With Palm, you can:
- Maintain a verified business profile across platforms
- Monitor how your business appears online
- Receive alerts for mismatched or suspicious information
- Build trust through visible verification
In a world where synthetic identities are rising, verified authenticity is becoming a competitive advantage.
What to do next
Start with small, practical steps:
- Review how your business verifies people and entities.
- Create or update your verified business identity.
- Regularly monitor your business profile and credentials.
- Educate your team about emerging fraud techniques.
The bottom line
AI fraud isn’t a future scenario—it’s today’s reality. But awareness and preparation go a long way. Verification isn’t about reacting to threats—it’s about strengthening trust before issues arise.
At Palm, we believe that businesses shouldn’t have to defend their legitimacy alone. Staying verified and visible is the simplest way to keep your business identity secure.